U.S. Vegetable Puree Market: U.S. Is Expected To Widen The Growth Opportunities In The Upcoming Years

 U.S. Vegetable Puree Industry Overview

The U.S. vegetable puree market size is expected to reach USD 9.36 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.2% from 2021 to 2028. The increasing preference for healthy and vegan food is expected to be a major factor contributing to the growth of the market. Today, consumers are more inclined toward food items that can easily be prepared and consumed.

 

Hectic work schedules are compelling people to opt for ready-to-eat (RTE) food products and products that are easy to cook and take the least amount of time to prepare. These consumer food preferences are propelling the demand for vegetable puree in the U.S. market.

Tomato puree held the largest revenue share of 44.1% in 2020. Excellent nutritional properties, coupled with the high antioxidant content, are propelling the demand for tomato puree. Moreover, it is one of the versatile products that is widely used in multiple cuisines as a key ingredient. These trends are anticipated to maintain the growth of the tomato puree segment in the U.S. market over the forecast period.

Bakery emerged as the second-largest application segment for vegetable puree in 2020. Customers are increasingly shifting toward healthy bakery options made with healthy ingredients, including vegetables. Key players in the bakery industry are launching vegetable- and fruit-packed bakery products in order to attract more health-conscious and eco-friendly customers.

For instance, in January 2021, Nature’s Bakery announced the launch of baked bars loaded with vegetables and fruits under the brand name Baked-Ins in the U.S. market. The bars are made from whole grains, oats, and fruits and vegetables like sweet potatoes, kale, carrots, and apples. Such products are opening new avenues for vegetable puree in the bakery segment. The U.S. market for vegetable puree is characterized by the presence of a few well-established players and several small- and medium-sized players.


U.S. Vegetable Puree Market Segmentation

Grand View Research has segmented the U.S. vegetable puree market on the basis of product and application:

Based on the Product Insights, the market is segmented into Tomato, Spinach, Broccoli, Carrot, Pumpkin, Bell Pepper, Beetroot, and Others.

  • The tomato segment held the largest revenue share of 44.1% in 2020 and is expected to maintain its lead over the forecast period. The widespread application of tomato puree in the preparation of sauces and dips for pizza, pasta, soups, stews, and other dishes is driving the growth of this segment. 

 

  • The broccoli segment is expected to expand at the fastest revenue-based CAGR of 8.5% from 2021 to 2028. The pumpkin segment is projected to register the second-fastest CAGR in terms of revenue from 2021 to 2028. Pumpkin puree is one of the most versatile purees that can be incorporated into dishes such as pancakes, oatmeal, muffins, pasta, cakes, snacks, pudding, and beverages. Thus, many manufacturers are trying to use it in their consumer products too. For instance, in August 2019, Starbucks Coffee Company launched its pumpkin cream cold brew coffee in the U.S. to meet the increasing demand for pumpkin-based drinks at the onset of fall. 

 

Based on the Application Insights, the market is segmented into Beverages, Bakery, Snacks, Baby Food, Desserts, and Others.

  • The beverages application segment accounted for the largest revenue share of more than 30.0% in 2020 owing to the rising demand for healthy drinks in the U.S. market. In the last few years, consumers have become more aware of the harmful health effects associated with the consumption of sugary carbonated drinks.

 

  • The baby food application segment is expected to register the fastest revenue-based CAGR of 6.2% from 2021 to 2028. Baby nutrition is an important field that the food sector is particularly focusing on after the sudden outbreak of the pandemic. Kids and toddlers are vulnerable to numerous infectious diseases; hence, in order to increase their immunity, manufacturers are launching healthy food products, loaded with nutritious vegetables and fruits.

 

Key Companies & Market Share Insights

The U.S. market for vegetable puree is characterized by the presence of a few well-established players and several small- and medium-sized players. Mergers and acquisitions are one of the key strategic initiatives in the industry. For instance, in March 2019, Döhler acquired a majority stake in Zumos Catalano Aragoneses S A (Zucasa), a producer of juices, purees and sweet fruit concentrates, vegetables, and plants, located in the region of Fraga (Huesca), Spain.

In another instance, in February 2019, SVZ Industrial Fruit & Vegetable Ingredients USA announced that it would increase its production capacity in Othello, Washington by adding an aseptic puree processing and packaging line to meet the growing demand for vegetable and fruit purees. These market trends are anticipated to boost the growth of the U.S. market over the forecast period. Some prominent players in the U.S. vegetable puree market include: -

  • Döhler
  • Grünewald International
  • Dennick FruitSource, LLC
  • Les vergers Boiron
  • SVZ Industrial Fruit & Vegetable Ingredients
  • F&S Produce Co, Inc.
  • Ingredion Incorporated (Kerr Concentrates)
  • Encore Fruit Marketing, Inc.

 

Order a free sample PDF of the U.S. Vegetable Puree Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

Sherry James

Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

Follow Us: LinkedIn | Twitter

Comments

Post a Comment

Popular posts from this blog

Europe Homogeneous Precious Metal Catalyst Market Players: Johnson Matthey, Clariant AG, Haldor Topsoe, And Umicore

  Europe Homogeneous Precious Metal Catalyst Industry Overview The Europe homogeneous precious metal catalyst market size to be valued at USD 2.4 billion by 2028 and is expected to grow at a compound annual growth rate (CAGR) of 18.9% during the forecast period. Increasing preference for homogeneous catalysts over heterogeneous ones owing to their specific features, especially associated with selectivity, augment the market growth. The market is also expected to witness a significant hike in demand amid the Covid-19 pandemic as PGM catalysts are utilized in the formulation of several APIs, such as a few antibiotics used for Covid-19 treatment. Homogeneous precious metal catalysts, the directed synthesis of a composite organic intermediate, can be completed catalytically to deliver a product that could not be obtained by other means. A homogeneous catalytic way can enhance the product superiority as well as the complete economics of a present process. Several proven homogeneous ca...
Read more

Active Pharmaceutical Ingredients Market Experiencing Unprecedented Expansion Driven by Escalating Demand for Biosimilars

 The global active pharmaceutical ingredients market is part of the multifaceted pharmaceutical ecosystem driven primarily by innovation and regulatory compliance. The industry serves as the foundation for drug formulation and production. Active pharmaceutical ingredients (API) are active ingredients in medicine that produce the desired therapeutic effects. In recent years, the API market has witnessed significant growth and transformation, influenced by factors such as technological advancements, regulatory reforms, and changing healthcare landscapes. In the early days of pharmaceutical manufacturing, drug formulations were relatively simple, and APIs were primarily sourced from natural substances. However, with the advent of synthetic chemistry and molecular biology, the landscape of API production underwent a paradigm shift. Pharmaceutical companies began to invest in research and development to discover novel APIs, leading to the rise of innovative drug therapies.   Acc...
Read more

Thermal Barrier Coatings Market: North America Dominated And Accounted For The Largest Revenue Share

  Thermal Barrier Coatings Industry Overview The global  thermal barrier coatings market  size is expected to reach USD 21.69 billion by 2028, growing at a CAGR of 4.8% over the forecast period, according to a new study by Grand View Research, Inc. Increasing demand for advanced heat resistant coatings from several end-use industries including energy, automotive, and aerospace is expected to have a positive impact on the market growth in the coming years. The growing scope of applications in gas turbines, which are widely used across the energy sector, is also expected to propel the product demand. The Electron-Beam Physical Vapor Deposition (EBPVD) technology segment is estimated to witness significant growth over the forecast period. EBPVD thermal barrier coatings are widely used for gas turbine engine components to improve engine durability and efficiency. The growing gas turbine market is anticipated to significantly drive the demand for EBPVD thermal barrier coatin...
Read more