Europe Glassware Market Is Expected To Drive The Product Demand Over The Forecast Period

 Europe Glassware Industry Overview

The Europe glassware market size is expected to reach USD 4.01 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.8% from 2021 to 2028. The market is expected to witness prominent growth in the future owing to the economic growth in emerging countries and the development of attractive glassware products.                                 

Furthermore, the increasing urbanization is one of the prominent factors leading to a change in the purchasing behavior of consumers. The growing population due to the migration of individuals from different countries has increased the number of glassware purchases as per the individual’s preference, in turn, propelling the product demand. A majority of the population in each EU-27 Member State lived in owner-occupied dwellings in 2018, this share ranging from 51.4% in Germany to 96.4% in Romania; the EU-27 average was 70.0%. The trend of living in rental houses has resulted in individuals often changing their houses, thus triggering the product demand as individuals prefer new glassware in their new house.

A rise in alcohol consumption is also acting as a major driver for the market from both the residential and commercial sectors. According to a 2019 report by the WHO, on average, adults (aged 15 years and over) in the European Union countries drink the equivalent of more than 2 bottles of wine per week. When lifetime abstainers and former drinkers are removed, it reveals that adults drink more than 3 bottles of wine a week. Across the population, 30.4% of people report having consumed more than 60g of pure alcohol on a single occasion in the last 30 days - this is equivalent to more than 5 drinks on 1 occasion.

The growing trend of nuclear families is creating more opportunities and growth prospects for the market. In addition, the frequency of formal dining occasions at home is increasing, thereby creating more demand for luxury and premium glassware among consumers. However, the use of plastic ware in various small restaurants due to their low cost and less maintenance is projected to restrain the market growth in the commercial sector. However, increasing awareness about the health benefits of using glassware for drinking can negate the effect of the restraining factors.

The growth of the commercial sector, particularly restaurants and cafes, in the region is creating a high demand for glassware. As per the Specialty Coffee Association (SCA), in 2017, there were 301,593 cafes and 13,344 coffee-focused shops in Western Europe. The uptick in the number of café outlets is increasing the need for glassware products, which is likely to boost the growth prospects for the market over the forecast period. In Europe, the U.K. is foreseen to remain at the forefront and is projected to expand at a notable CAGR over the forecast period.


Europe Glassware Market Segmentation

Grand View Research has segmented the Europe glassware market on the basis of product, distribution channel, branding, and country:

Based on the Product Insights, the market is segmented into Beer Glass, Wine Glass, Cocktail Glass, Spirits Glass, and Others.

  • The wine glass segment held the second-largest share in 2020 and is expected to witness the fastest growth over the forecast period. This is attributed to the increasing number of individuals in the region being accustomed to the consumption of different kinds of wine, which is positively affecting the sales of wine glasses in the region.

 

  • The beer glass segment is projected to expand at a CAGR of 8.6% from 2021 to 2028. High beer production in the region, combined with increasing beer consumption in certain European countries, is paving the way for higher demand for beer glassware in the market. Europe is home to 80 beer styles and 50,000 beer brands. 

 

Based on the Distribution Channel Insights, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others.

  • The specialty stores segment dominated the market with a share of over 37.0% in 2020. This is attributed to the consumers who are foreseen to seek more specialty, unique products for their table, particularly consumers in luxurious restaurants and hotels. Nowadays, consumers are looking for glassware pieces that are unique and a better reflection of their lifestyle.

 

  • The online retail segment is expected to expand at the highest CAGR of 10.5% from 2021 to 2028. Although specialty stores dominated the European market in 2020, the online retail distribution channel has been gaining popularity over the past few years. 

 

Based on the Branding Insights, the market is segmented into Branded Glassware, and Non-branded Glassware.

  • The non-branded glassware segment dominated the market with a share of over 63.0% in 2020. This is attributed to the fact that non-branded glassware is economical as compared to its counterparts and is easily available in numerous local stores. Thus, many small pubs, bars, and restaurants prefer non-branded glassware as they have a fixed budget for tableware

 

  • The branded glassware segment is expected to expand at the fastest CAGR of 9.2% from 2021 to 2028. Glassware is one of the universally enjoyed items and probably the most used item in households, bars, and restaurants. On a daily basis, people utilize quality glassware to drink beverages while at home, office, or restaurants/bars.

 

Key Companies Profile & Market Share Insights

The European market is characterized by the presence of various well-established players. These players are characterized by a diverse product portfolio, along with a vast distribution network across the European region. They account for a significant market share and serve their customers across the globe. Besides, the market comprises small-to-mid-sized players that have a selected range of product portfolios and mostly serve local customers.

In order to bolster their brand visibility, gain new customers, and boost revenue growth, several glassware manufacturers are participating in national as well as international events to showcase their innovative product offerings. For instance, in February 2019, Arc International, under the banner of responsible innovation, presented some of its innovations for Luminarc, Arcopal, and Chef & Sommelier brands at the Ambiente Fair.

Recent Developments

  • In October 2021, Oneida Consumer LLC was acquired by Lenox Corporation, along with its line of tabletop items such as flatware, tableware, and cutlery. The alliance was formed in order to advertise a significant portfolio of brands and advanced products with excellent client awareness through a variety of retail channels
  • In October 2020, Libbey Inc. declared the approval of a reorganization plan, aiming to finish its court-supervised restructure and emerge with a stronger balance sheet. This announcement was issued by the corporation in order to prosper in the present business operating climate

Some prominent players in the Europe glassware market include:

  • Villeroy & Boch AG
  • Arc International
  • Fiskars Group
  • Lifetime Brands, Inc.
  • ÅžiÅŸecam Glassware
  • Ritzenhoff AG
  • Steelite International
  • Alessi S.p.A.
  • Oertel & Co. Kristallglas
  • Bormioli Rocco S.p.A.

 

Order a free sample PDF of the Europe Glassware Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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