Hair And Scalp Care Market Size Worth $134.3 Billion By 2028

 Hair And Scalp Care Industry Overview

The global hair and scalp care market size is expected to reach USD 134.3 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.6% from 2021 to 2028. Rising complex hair and scalp care routines among millennials including the application of products such as serums, hair masks, and leave-in-treatments are likely to bode well for the market growth during the forecast period.

 

The dry and dull hair product segment is expected to witness the second-fastest growth during the forecast period. Changes in temperature, heat, and bleach make hair lose its moisture and lead to dryness. Other than shampoo, conditioners containing oils are gaining traction among consumers with dry and dull hair. Unilever (Nexxus), L'Oréal’s (Redken, Kérastase, and Garnier), and Kiehl's offer shampoos and conditioners for dry and dull hair.

Moreover, companies have been launching new products and targeting every demographic with different products. For instance, in February 2020, Haircare brand Oribe launched two new products: hair treatment masque and hair cream formulated for grey, white and silver hair. Key ingredients included in the products can prevent dullness, yellow tones, and loss of elasticity because of aging hair. Such product launches are likely to boost the market growth during the forecast period.

Furthermore, many companies have been expanding their product portfolios to the hair care segment to widen the consumer base. For instance, in June 2021, Typology - a skin care brand ventured into the hair care category by launching new products in the segment. Similarly, in June 2021, the Minimalist brand launched a range of hair and scalp products such as three scalp serums and two hair oils on its website, tapping into the “skinification” of hair.

The market for hair and scalp care witnessed a decline in the wake of the Covid-19 pandemic as countries around the world are still grappling to come to terms with the socio-economic impact of the pandemic. Shelter-at-home, social distancing, and lockdowns have been imposed in countries in varying degrees to try and limit the spread of the virus, from strict regulations in China, the U.K., India, Italy, France, Russia, and the U.S.-some of the hardest-hit countries-to the relatively more relaxed approach taken by Japan.

Asia Pacific is anticipated to be the fastest-growing regional market over the forecast period. Consumers in the region have been using hair dyes, hair serums, and several other solutions to treat such issues. Product launches in this space have been a prominent factor in the market growth.

Hair And Scalp Care Market Segmentation

Grand View Research has segmented the global hair and scalp care market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Anti-dandruff, Hair Loss, Dry & Itchy Scalp, Dry & Dull Hair, White & Grey Hair, and Others.

  • The anti-dandruff segment held the largest share of over 35.0% in 2020 and is expected to maintain its lead over the forecast period. According to the Everyday Health article published in December 2020, dandruff affects approximately 50 percent of the general adult population worldwide.

 

  • The hair loss segment is expected to be the fastest-growing segment over the forecast period. Hormonal changes, medical conditions, heredity, and aging are some of the common causes of hair fall. In recent years, hair fall has become a common concern in males as compared to females, which has spurred the product demand.

 

Based on the Distribution Channel Insights, the market is segmented into Hypermarket & Supermarket, Pharmacy & Drug Stores, Specialty Store, Online, and Others.

  • Hypermarkets and supermarkets have been focusing on offering different categories such as synthetic, natural, and chemical-free products set up to pique customers’ interest and provide them with a facility to choose from numerous brands before making a purchase.

 

  • The online distribution channel is expected to witness significant growth over the forecast period. The rising popularity of e-commerce channels is likely to lead to considerable growth prospects for the market owing to a wider distribution network and greater product availability.

 

Hair And Scalp Care Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The market is growing at a considerate rate. Manufacturers in the market are increasingly focusing on the factors such as product innovation, packaging, labeling, and marketing campaigns as they play a vital role in the overall image of the product and the company. They are focusing on the expansion of their geographical reach by engaging in mergers and acquisitions and celebrity collaborations with the objective to increase their market share. The competitors mainly compete based on product quality, technological innovations, and price. For instance, in January 2021, Harry’s Inc. incubator Harry’s Labs launched a new women’s scalp care brand as a strategy to help its parent company become a conglomerate. Some prominent players in the global hair and scalp care market include:

  • L’Oréal S.A.
  • Beiersdorf AG
  • Procter & Gamble (P&G)
  • Unilever
  • Johnson & Johnson Services, Inc.
  • Amorepacific
  • The Estée Lauder Companies Inc.
  • Kanebo Cosmetics Inc.
  • Himalaya Global Holdings Ltd.
  • Shiseido Co., Ltd.

 

Order a free sample PDF of the Hair And Scalp Care Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

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Grand View Research, Inc.

Phone: 1-415-349-0058

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Email: sales@grandviewresearch.com

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